I'm a creative strategist who doesn't live in decks alone. I roll up my sleeves, get on set, and turn ideas into work that moves. I've led content, social, influencer, and experiential programs for Fortune 500 and challenger brands, but my edge is range. I can step into any room, find the vibe, and help teams do more with less.
I've done the big campaigns and collected the awards, but I'm focused on what's next. Work that builds real connection between brands and people. The cultural moments that land because they're timed right and built with insight.
I shape how brands show up, then work with creators to make it bolder. I print decks to think. I send late-night ideas. My curiosity rarely shuts off, and I've learned to put it to work.
If you're into sharp thinking, restless execution, and chasing "what if," we'll get along just fine.
I’ve led fast-moving campaigns, built influencer engines, and turned strategy into content that actually hits. At Wendy’s and Abbott, I didn’t just launch the work. I helped shape how it got made. From surprise drops to sports collabs, live shoots to late-night edits, I’ve been in the trenches with creators and on set with the crew. I speak fluent production. I know how to brief it, shoot it, and ship it. Big ideas are only as good as their execution. I’m all in from pitch to post.
At Scotts Miracle-Gro, influencer strategy wasn’t just a deliverable. It was a launchpad. I built a creative engine that moved fast and made noise. I led omnichannel campaigns, sparked partnerships with HGTV and Vice, and helped a legacy brand earn relevance with a younger crowd. I even developed an award-winning video series featuring a rooftop gardener in Brooklyn. This is where I sharpened my fluency in brand, digital, and social. I learned how to grow movements from the ground up.
I build ecosystems that move. Strategy meets storytelling. Every channel works harder. From editorial to influencer, broadcast to CRM, I connect platforms, partners, and performance without losing the plot. I’ve built collabs rooted in real passion, launched cultural moments that feel unexpected but perfectly timed, and made strategy feel like momentum. I think in insights. I work at creator speed. I deliver work that drives culture, provokes conversation, and builds momentum.
