CASE STUDY / WENDY'S PRODUCTION LEADERSHIP

TURNING
IDEAS INTO
NATIONAL
MOMENTS.

Leading content and production for Wendy's meant making ambitious creative happen again and again, across product launches, broadcast partnerships and cultural moments.

40–50+NATIONAL CAMPAIGNSDELIVERED ANNUALLY

$40MANNUAL BUDGETACROSS BRAND, PRODUCT AND CULTURE

4YEARS AT SCALELEADING CONTENT AND PRODUCTION

360°INTEGRATED CONTENTTV, DIGITAL, SOCIAL AND MORE

01 / THE CHALLENGE

WENDY'S
DOESN'T
DO SLOW.

Big, integrated national campaigns don't happen one at a time.

They're overlapping, evolving, and moving toward deadlines that aren't waiting for anyone.

At Wendy's, keeping the creative machine moving wasn't the exception.

It was Tuesday.

02 / THE OPPORTUNITY

BIG IDEAS.
ZERO ROOM
FOR DRIFT.

Great creative has a soul. The production process should protect it, not squeeze it out.

The challenge was building a system that made ambitious work easier to deliver without making it feel manufactured.

Find efficiencies where you can. Protect what makes the idea special.

And never confuse a better process with a better idea.

03 / THE INSIGHT

SCALE REQUIRES
SYSTEMS.
NOT HEROICS.

Build the system. Get it working. Get out of the way.

Give great people the structure, tools, and trust they need to do great work.

The process should make the creative possible. Not become the center of attention.

Creative storyboards and production planning materials

04 / THE PRODUCTION SYSTEM

BUILT TO DELIVER.

01 / ALIGN

GET EVERYONE MOVING TOGETHER.

Connect creative development, production planning, agencies, and production partners before the cameras roll.

02 / ABSORB

MAKE ROOM FOR CHANGE.

Change isn't a surprise. It's part of the job.

Build workflows flexible enough to handle it without losing momentum.

03 / PROTECT

KEEP THE WORK STRONG.

People, budgets, timelines. They all matter.

But the creative idea is what we're here to protect.

04 / DECIDE

LEAD IN REAL TIME.

Art meets commerce. Priorities collide. Decisions need to happen.

Be decisive. Be consistent. Be accountable.

Make the call that best serves the work and the people behind it.

05 / BEHIND THE SCENES

REAL WORK.
REAL TEAMS.

Production leadership happens wherever strategy meets execution.

On sets. In studios. Alongside creative teams, agency partners, and production crews.

Working arm in arm, making decisions together, and keeping everyone focused on the same creative goal.

Content & Production Leadership
Creative Development
Agency & Vendor Management
On-Set Decisions
Cross-Team Coordination

Wendy's X Games production environment — ON LOCATION / X GAMES

Wendy's production team working on set — ON SET / EXECUTION

06 / FROM THE SET TO THE SCREEN

THE WORK
BEHIND THE WORK.

The best production work is often the stuff nobody notices.

The decisions made early. The problems anticipated. The details worked through before they become distractions.

All so the creative can show up exactly where it needs to, the way it was meant to.

Wendy's Baconfest branded environment under construction — BEHIND THE SCENES Branded set build and production preparation.

Neon Wendy's Baconfest sign in the finished campaign — THE FINISHED CREATIVE The campaign world brought to life on screen.

07 / THE WORK IN ACTION

NATIONAL MOMENTS.
MULTIPLE FORMATS.

Different audiences. Different environments. Same creative DNA.

Production was the connective tissue, bringing the idea to life across every format without losing what made it special.