01
WENDY’S × X GAMES
Connecting Wendy’s with a new generation through creator-led content and authentic storytelling.
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MAKE.
MATTER.
MOVE.
Ideas are only the beginning. From strategy and creative to content and production, I believe the real work is making things happen.
01 / SELECTED WORK
THE WORK.
THE THINKING.
Different challenges. Different brands. The same belief that great ideas should actually go somewhere.
02
MIRACLE-GRO GARDENIERES
Building a community of real gardeners through practical advice, shared experiences, and authentic voices.
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03
WENDY’S PRODUCTION
Leading creative production across national campaigns, brand launches, and cultural moments.
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04
MIRACLE-GRO × #SPRINGMOJI
Turning emerging social behavior into a participatory campaign that made gardening relevant to a new generation.
VIEW CASE STUDY02 / THE INDEPENDENT SPIRIT
NOBODY ASKED
ME TO BUILD THIS.
No brief. No client. No permission required. Just curiosity, a little caffeine, and the freedom to see how far an idea could go.
03 / INDEPENDENT RESEARCH & DEVELOPMENT
NHL32 / THE COLLECTOR PROJECT
IT STARTED AS
AN INVENTORY.
IT DIDN'T STAY ONE.
What began as a simple database for tracking hockey cards evolved into something far more ambitious. Curiosity pushed the project beyond inventory management into automated sales research and API integrations.
NHL32 is an independent experiment in connecting data, technology, and creative problem-solving to explore how collectibles behave as investments.
DATA / AUTOMATION / APIs
EXPLORE THE NHL32 PROJECT