I lead integrated creative and content strategy across social, influencer, retail, and experiential, building programs that connect cultural insight to business impact. My work spans Fortune 500 and challenger brands, translating big ideas into cross platform systems that drive engagement, conversion, and long term brand momentum.
I have delivered Super Bowl level campaigns and architected serialized content ecosystems. I have built influencer programs that lift engagement and designed retail connected storytelling that turns inspiration into measurable action. My focus is not just the moment. It is the engine behind it.
I still roll up my sleeves. I get on set. I collaborate closely with creators and teams. I operate at the program level, shaping strategy, aligning cross functional partners, and ensuring creative execution ladders back to clear growth objectives.
I print decks to think. I chase sharp ideas. I move fast. If you are building work that needs both cultural instinct and structural rigor, we will work well together.
I’ve led fast-moving campaigns, built influencer engines, and turned strategy into content that actually hits. At Wendy’s and Abbott, I didn’t just launch the work. I helped shape how it got made. From surprise drops to sports collabs, live shoots to late-night edits, I’ve been in the trenches with creators and on set with the crew. I speak fluent production. I know how to brief it, shoot it, and ship it. Big ideas are only as good as their execution. I’m all in from pitch to post.
At Scotts Miracle-Gro, influencer strategy wasn’t just a deliverable. It was a launchpad. I built a creative engine that moved fast and made noise. I led omnichannel campaigns, sparked partnerships with HGTV and Vice, and helped a legacy brand earn relevance with a younger crowd. I even developed an award-winning video series featuring a rooftop gardener in Brooklyn. This is where I sharpened my fluency in brand, digital, and social. I learned how to grow movements from the ground up.
I build ecosystems that move. Strategy meets storytelling. Every channel works harder. From editorial to influencer, broadcast to CRM, I connect platforms, partners, and performance without losing the plot. I’ve built collabs rooted in real passion, launched cultural moments that feel unexpected but perfectly timed, and made strategy feel like momentum. I think in insights. I work at creator speed. I deliver work that drives culture, provokes conversation, and builds momentum.
