I’m a creative strategist who rolls up my sleeves and gets things moving. I’ve led content, social, influencer, and experiential marketing programs for Fortune 500 and challenger brands, but I don’t live in decks alone. I’m wired to spot patterns, chase curiosity, and build systems that turn ideas into real work. My edge is range. I can step in, find the vibe, and help teams do more with less.
I’ve worked at the highest levels, but I’m most interested in what’s next. Bold ideas. Cultural moments. Work that earns attention and actually sticks.
I help shape how brands show up, then collaborate with creators as they remix that direction into something bolder and more human.
I print decks to think. I send late-night ideas. My curiosity rarely shuts off. I’ve learned to put it to work.
If you’re into sharp ideas, restless minds, and chasing “what if,” we’ll get along just fine.
I’ve led fast-moving campaigns, built influencer engines, and turned strategy into content that actually hits. At Wendy’s and Abbott, I didn’t just launch the work. I helped shape how it got made. From surprise drops to sports collabs, live shoots to late-night edits, I’ve been in the trenches with creators and on set with the crew. I speak fluent production. I know how to brief it, shoot it, and ship it. Big ideas are only as good as their execution. I’m all in from pitch to post.
At Scotts Miracle-Gro, influencer strategy wasn’t just a deliverable. It was a launchpad. I built a creative engine that moved fast and made noise. I led omnichannel campaigns, sparked partnerships with HGTV and Vice, and helped a legacy brand earn relevance with a younger crowd. I even developed an award-winning video series featuring a rooftop gardener in Brooklyn. This is where I sharpened my fluency in brand, digital, and social. I learned how to grow movements from the ground up.
I build ecosystems that move. Strategy meets storytelling. Every channel works harder. From editorial to influencer, broadcast to CRM, I connect platforms, partners, and performance without losing the plot. I’ve built collabs rooted in real passion, launched cultural moments that feel unexpected but perfectly timed, and made strategy feel like momentum. I think in insights. I work at creator speed. I deliver work that drives culture, provokes conversation, and builds momentum.
